Asian Americans have become a key part of fashion, not only as consumers but also as designers, entrepreneurs, and leaders. Their...

"Leaving Mom": A Groundbreaking Vietnam-Korea Co-Production Achieves Historic Box Office Success

The convergence of fast food giants McDonald's and Jollibee at KCON LA 2025 represents far more than corporate sponsorship—it signals a profound transformation in how global brands engage with cultural movements. As Los Angeles officially designated August 1 as "KCON Day" for the first time in the festival's 13-year history, these two food chains demonstrated that authentic cultural integration can transcend mere marketing to become genuine cultural bridge-building.