88tumble helped Global Asian Fest drive a +46% increase in website traffic, over 1K promo code redemptions, and high CTR through a creator-led product campaign built for Asian American audiences.
Global Asian Fest needed to stand out in a crowded event and product landscape while making its product campaign truly resonate with Asian American consumers. As a festival environment with multiple competing activations, it wasn’t enough to simply show the product; the brand had to turn attention into action and measurable engagement. The challenge was to connect festival energy to digital performance—driving clicks, visits, and redemptions—rather than letting the activation blend into the noise.
88tumble approached the campaign with a creator-first strategy tailored to Asian American audiences. By tapping into trusted influencers who already spoke to the community, the team built content that felt native to Instagram and other social platforms, using strong calls to action, clear promo codes, and product-focused storytelling.
Short-form videos and social posts showcased the product in the context of Global Asian Fest—connecting it to culture, experience, and community rather than treating it as a standalone ad. UTM links and trackable promo codes were used to tie festival and social momentum directly to website visits and redemptions, ensuring that the campaign delivered both awareness and performance.
The product campaign delivered tangible lift across traffic, engagement, and conversion. Website traffic increased by 56%, indicating a strong awareness and interest bump off the back of the activation. Promo code redemptions reached over 1,000, showing that viewers weren’t just clicking—they were acting on the offer. The campaign also achieved high CTR, underscoring that the creative, messaging, and calls to action were well aligned with audience expectations and intent.
