88tumble helped Happy Lamb Hot Pot boost its social presence with a short-form video strategy that drove stronger engagement, new followers, and more in-person visits.
A popular hot pot restaurant in Los Angeles was struggling to capture the attention of younger diners and stand out in a crowded food scene. Despite having a loyal local customer base, its social media presence was minimal, with static posts that failed to convey the lively, interactive experience of dining at the restaurant.
Engagement rates were low, and the brand was not reaching new audiences or generating enough online buzz. The restaurant needed a way to showcase its atmosphere and menu in a format that would resonate with the digital generation.
88tumble developed a dynamic video content strategy centered on fun, short-form videos for Instagram Reels and TikTok. The campaign highlighted the hands-on nature of hot pot dining through trending challenges, behind-the-scenes clips, and collaborations with local food influencers.
By pairing playful editing, catchy music, and interactive polls, the team created a series of engaging videos that encouraged viewers to visit the restaurant and share their own experiences. The strategy was designed to turn the dining experience into content people would want to watch, remix, and repost.
Within three months, the restaurant saw a significant boost in online engagement, , a noticeable uptick in new customers coming in after seeing the videos online. The campaign also generated 10.2M interactions and activated more than 30 influencers, helping the brand build stronger awareness with younger diners.
