88tumble helped launch The Corpse: Quỷ Nhập Tràng in the U.S. by driving fast, culturally relevant buzz that generated strong engagement and early buy-in from Vietnamese-American audiences.
The main challenge was launching The Corpse in the U.S. market with no existing brand recognition among American audiences, despite its overseas success. With a tight promotional window, 213 Pictures & Media needed to quickly generate buzz and engagement from scratch, especially within the Vietnamese-American community. The campaign had to be performance-driven, budget-conscious, and built to create meaningful momentum in just one month.
88tumble executed a highly targeted influencer marketing campaign that prioritized authenticity, cultural relevance, and efficiency. By partnering with trusted Vietnamese-American creators on TikTok and Instagram, the team leveraged real audience relationships and storytelling that felt native to each platform.
To support the influencer push, 88tumble also produced short-form video content designed for social discovery, including behind-the-scenes clips and visually striking scenes from the film. This combination of creator-led advocacy and fast-moving social content helped the campaign cut through digital noise and turn casual viewers into engaged fans.
The campaign delivered 180K conversations, 1M engaged users, and $7.5K in money saved. By combining culturally specific creator partnerships with short-form video, 88tumble helped the film gain traction quickly and build early community momentum in a limited window.
