Seaside Donuts Bakery, located in Newport Beach, California, has become a cultural phenomenon among Southern Californian Asians, with TikTok playing a significant role in its popularity. Here's how this 24-hour Cambodian-owned donut shop transformed from a local favorite to a social media sensation:
Rise to Popularity
Seaside Donuts initially gained popularity among college students for its affordable pastries and drinks, as well as its relaxed atmosphere. The bakery's location by the ocean and pier made it an ideal spot for late-night hangouts and social gathering.
Cultural Significance
Over time, Seaside Donuts evolved into a staple hangout spot for many Asian Americans in Southern California. This transformation is part of a larger trend of Cambodian-owned donut shops in the region, which began in the 1970s with refugee Ted Ngoy, known as the "Donut King". By the 1990s, approximately 80% of California's donut shops were Cambodian-owned.
TikTok's Impact
TikTok has played a crucial role in amplifying Seaside Donuts' popularity:
1. Viral Challenges: The bakery gained attention through various TikTok challenges, including late-night visits.
2. Cultural Representation: Seaside Donuts became a symbol of the "SoCal Asian" lifestyle on TikTok, often featured in videos about stereotypical Asian American interests and activities.
3. Unique Menu Items: The green Thai tea donut, in particular, has received rave reviews on TikTok for its perfect balance of sweetness and creaminess.
Consequences of Popularity
The newfound attention has had both positive and negative effects:
1. Increased Business: Social media coverage has uplifted this small Asian-owned business.
2. Changed Atmosphere: The once calm environment has become more boisterous, especially during late-night hours.
3. Overcrowding: The bakery is now often packed, particularly from midnight to 4 a.m.
4. Cultural Debates: The popularity has sparked discussions about Asian American stereotypes and the "SoCal Asian superiority complex".
Seaside Donuts on Southern Californian Asians
Seaside Donuts' popularity on TikTok reflects larger trends in Asian American representation on social media. While it has brought attention to Asian-owned businesses, it has also led to debates about stereotyping and the diversity within the Asian American community
In conclusion, Seaside Donuts' journey from a local favorite to a TikTok sensation highlights the power of social media in shaping cultural trends and businesses. It also underscores the complex relationship between online representation and real-world impact on minority-owned establishments.
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