T&T Supermarket opened its San Francisco store on Thursday, Nov. 5, 2026, at 2675 Geary Boulevard near Masonic Avenue, according to KTVU. The 50,000 square foot store is the Canadian chain's fourth in the United States and its second in the Bay Area. Here is what KTVU and three Grocery Dive reports say about the opening, about the other Asian grocers building in the region, and about what none of them say.

This piece sticks to what four pages printed: a KTVU report by Jesse Gary published Nov. 5, and three Grocery Dive pages dated Dec. 10, 2025, Jan. 22, 2026 and Jan. 29, 2026. The Grocery Dive pages are background, not news about this opening. Where the judgment is ours, we say so, and where the pages are silent, we say that too.

Where and when did T&T Supermarket open in San Francisco?

Short answer: Thursday morning, Nov. 5, at 2675 Geary Boulevard. KTVU says the building had been vacant for years, that doors opened at 9 a.m., and that lines formed hours earlier with shoppers from across San Francisco and from Concord. The report mentions a grand opening and no giveaways. KTVU published at 6:50 a.m. PST and updated the story at 10:11 a.m. PST the same day.

The Geary Boulevard site is T&T's second store in the Bay Area, following a 55,000 square foot South Bay location in San Jose that KTVU says opened in June. The report prints no year for the San Jose opening, so check that date before you repeat it. KTVU counts San Francisco as T&T's fourth U.S. store.

Who is T&T Supermarket?

KTVU, citing the company, says T&T was founded in Vancouver in 1993 by Cindy and Jack Lee and operates 38 supermarkets across Canada. Its headline calls T&T Canada's largest Asian grocery chain. Grocery Dive, in a Jan. 29 piece by Peyton Bigora, describes T&T as a Canada-based Asian grocer that made its U.S. debut at the end of 2024 and is "rapidly expanding" on the West Coast. KTVU does not give a U.S. debut date, and Grocery Dive gives no store counts for T&T.

KTVU also reports what the company says it is for. Paraphrasing the report, the company says buying Asian groceries was once hard, and its aim is to help Asian families keep cultural traditions outside Asia. That is the company's stated purpose as KTVU relays it, not a finding about who shops there. The report describes shoppers in terms of variety and deals.

What did T&T's CEO say about San Francisco?

CEO Tina Lee told KTVU, "I am so excited for T&T to be in San Francisco," and "San Francisco is a foodie town." KTVU says she described San Francisco as having the fastest permitting process of any location T&T has launched in the United States. The report describes Lee as the daughter of the company's founders.

One discrepancy matters if you plan to quote her. The body of the KTVU report names the CEO as Tina Lee, while a photo caption in the same report says Cindy Lee, which is also the name KTVU gives for a founder. We use the body text and flag the conflict. The report also says Mayor Daniel Lurie got an advance tour about a month before the opening, with the source credit pointing to his Instagram.

What was inside the new store?

KTVU lists fresh produce including dragon fruit and Mino melons, fish, lobster and crabs, plus a café. Customer Albert called T&T "famous for their wontons and their crepes," and customer Carissa Fei said she came early for "a lot of great deals." KTVU names no brands, no vendors, no local sourcing and no private label.

Which other Asian grocers are expanding in the Bay Area?

Grocery Dive's Jan. 22 report by Catherine Douglas Moran says H Mart plans a flagship of about 100,000 square feet at the Pacific Commons Shopping Center in Fremont. Construction was slated to start later in 2026, and the report prints no opening date. It says the food hall will include fast-casual eateries, full-service restaurants, a bar and "entertainment offerings." The same report lists Dublin, California as a coming-soon H Mart and cites Census data that nearly two-thirds of Fremont's population is Asian. H Mart President Brian Kwon calls the site "a premier destination for food lovers."

The Jan. 29 piece describes both H Mart and 99 Ranch as expanding their footprints and "experimenting with store formats." Grocery Dive's Dec. 10 report says 99 Ranch runs 65 stores across 11 states and was readying a 12,000 square foot food hall called Eat Up, with more than 20 food concepts, at its Flushing, Queens store. Those pages are months older than the KTVU report, so store counts and construction timelines may have moved since. None of the three Grocery Dive pages mentions T&T's San Francisco store, which opened after they ran.

What should brands and food creators watch? Our read

Everything above comes from the pages. What follows is our judgment.

For overseas and Asian American packaged food and beverage brands looking for U.S. grocery distribution, the pattern across these pages is more large-format Asian grocers opening or planning stores in the same region, and each new store has shelf to fill. That is an opening, and it is also a reason to ask questions early. KTVU says nothing about how T&T buys, who supplies it or whether it sells private label, so we would not assume any of those answers. A brand that wants a placement should ask the chain's buyers directly which categories the Geary Boulevard store carries and whether the San Jose and San Francisco assortments match. For wider context on where Asian consumers spend on packaged goods, see our earlier piece on Asian consumer CPG spend.

For food creators in the Bay Area, the opening is a concrete local hook, with an address, an opening date and a lineup of produce and ready-to-eat items named in the report. Check the store's own channels before you plan a visit around any particular product.

What the reports do not say

The opening rests on one TV station report, and we did not find a T&T release or open T&T's own site. KTVU leaves the CEO's name unresolved between its body text and a photo caption, prints no year for the San Jose store, gives no U.S. debut date and says nothing about vendors, brands or private label. The Grocery Dive pages predate the San Francisco opening and say nothing about it. None of the pages says whether T&T plans further Bay Area stores.

No page describes the shoppers beyond a few customer quotes, so we make no claim about the demographics of T&T's customers. The only Asian American-adjacent framing comes from the company's own stated aim as KTVU relays it. For brands, the practical next step is to confirm product categories and buyer contacts with T&T directly. Details are as printed on the pages when we read them.